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Hammer Canada: Featured Articles


BY STEVE BORN We're three months into the new year, and many of us have already been ramping up our training volume and intensity in preparation for the long season ahead. And with more events actually happening “live” this year, enthusiasm is revving on high. Before you begin consistently putting in double-digit hours of training each week—and most definitely if you’re already there—it is essential to get your body's joints, ligaments, tendons, and connective tissue nutritionally prepped for the escalating workload. If you haven’t added one of our Tissue Rejuvenator formulas to your regimen, start right now! The reason? Because...

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Complex Carbs – Still the Quality Choice

A closer look at the science reveals the truth about this critical aspect of sports nutritionBy: Steve BornBENEFITS OF COMPLEX CARBS OVER SIMPLE SUGARS Rapid energy (GI rating of 100, same as glucose). During exercise and immediately after, that is EXACTLY what you want. Longer-lasting energy (no “flash and crash,” “piece of paper on fire” effect) More calories can be efficiently digested from complex carbs than from simple sugar Less potential for stomach distress Athletes know that carbohydrates are king when it comes to fueling during exercise. Unfortunately, choosing a fuel with the right carbohydrate continues to be immensely frustrating...

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A full-fledged cramping episode can ruin your workout and leave you locked up in near paralytic pain. If you’ve ever been there, that’s a bridge you want to cross only one time. If you’ve never been there, you want to keep it that way. So you need to pay extra attention to one important aspect of your fueling—electrolyte replenishment. We’ve said this many times because it’s true: electrolytes are like the motor oil in your car; they don't make the engine run, but they're absolutely necessary to keep everything running smoothly. Proper functioning of the digestive, nervous, cardiovascular, and muscular...

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We routinely receive testimonials such as these: "There couldn't be better products on the market for diabetics. Thanks for making it possible for me to achieve goals I wouldn't have thought possible without the lows and highs of other products!"- Jimmy D. "The other reason I love Hammer products so much is your dedication to being superior products for diabetics. I have two children who have Type 1 diabetes. This is a constant and daily battle for our family. But I know that when my 12 year old swims or hikes, he can have a Hammer Gel or some HEED...

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FULLY CHARGED - The History Of This Amazing Product

BY STEVE BORN About four years ago, I handed Brian Frank a product formula I had been working on for many weeks. He didn’t know I had been pursuing this project, as I had spent many hours in research at night and on the weekends, but I could see his eyes light up as he reviewed the ingredient list. And he even liked the name I had assigned to this potential new product. “Fully Charged?” he asked. “I like that. I like that a lot. And I like the formula. I think this is going to be a winner.” After...

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